
Storytelling
We use science-driven, emotionally resonant storytelling to promote marine conservation with a particular focus on leatherback sea turtles.

Behind Our Storytelling
Strengthened by science. Showcased through storytelling. Catalyzed by community action.
At The Leatherback Project, we use the power of storytelling to drive lasting change for leatherback sea turtles, our shared ocean, and the global communities connected by both.
Our stories are built around three compelling elements, all conveyed through a voice that blends clarity and thoughtfulness with energy, optimism, and a steadfast commitment to progress. By following the journeys of sea turtles and the people working to protect them, we turn complex conservation issues into relatable narratives. These stories create emotional connections, raise awareness, and inspire collective action, uniting people across borders to safeguard the future of the ocean and all who depend on it.


Visual
Media
We use cinematic, high-quality content that documents the journey and threats facing leatherback turtles and other marine life.
We emphasize immersive visuals, such as underwater shots, nesting scenes, and direct conservation work, to bring viewers emotionally closer to the subject.
Character-Centered Narratives
We celebrate the leatherback sea turtle as our heroic flagship species for ocean conservation.
By tracking individual turtles and following the scientists and communities working to protect their future, we bring a personal, relatable lens to global conservation challenges.
Data-Backed Stories
We integrate scientific facts about population decline, climate impact, or plastic pollution with personal stories from conservationists, community members, or the sea turtles themselves through stories of urgency balanced with an overarching message of hope and resilience to inform and mobilize.
